ENERGISING A TIRED MEMBER'S CLUB
Like many clubs up and down the country, this club was in a sound financial position, but chronic underinvestment meant cracks were beginning to show. Cornerstone Golf were engaged to turn the tide.
LOCATION
United Kingdom
DIRECTION
Rejuvenation
Situation
A 180-acre proprietary members’ club was in a reasonable financial position, with an annual turnover of £1.2m, and EBITDA of £220k. But underinvestment in the facility was starting to show, and its relevance to both members and visitors was declining.
All the ingredients were in place; an 18-hole course, 9-hole course, practice facilities and a clubhouse which could accommodate functions of up to 300 people.
Response
With potential to be realised, Cornerstone Golf:
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Cleaned up the facility, re-painted the clubhouse, and produced a new corporate ID with supporting signage throughout
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Restructured the cost base and updated the accounting systems
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Recruited a new General Manager, Head Chef and Sales support
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Updated the website and social media channels, and introduced online tee-time booking functionality for both courses
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Upgraded IT and installed new operating system for membership, retail and food and beverage.
Business Outcomes
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Turnover increased by 23% YoY
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EBITDA rose by 33% YoY