MANAGING THROUGH CHANGE
A quality, contemporary members club was to be affected by a housing development on adjoining land. The owners asked Cornerstone Golf to assist them by managing the club during the period that planning was being granted and assist them in communicating the proposed changes to the golf course and facilities that were required.
LOCATION
United Kingdom
DIRECTION
Contract Management
Situation
Cornerstone Golf were appointed on a fixed term management contract to run the club for three years. They assumed full responsibility for managing the Club and providing a General Manager to drive income and deliver targets, lead and motivate staff, market and sell the facility across all functions, develop programmes to maintain member/visitor satisfaction and maintain operational standards.
As part of the Services, Cornerstone Golf were responsible for the production of the annual Budget, weekly Sales reports and monthly Management Accounts including Cash Flow forecasts. They reported back to the owners via monthly board reports, accounts and management information.
Response
Cornerstone Golf undertook a complete operational and business review of the club, made and implemented changes to the operations including changes in personal and took the lead in member communication.
Business Outcomes
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Changes in senior management and accounting function
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New management information including Weekly Sales reports and Monthly Management Accounts
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Improved departmental structure with improved cascade communication
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Re-positioning of the club, improved website, enhanced social media footprint
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A significant uplift in cleanliness, operating standards, golf course presentation and service standards
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A step change in member communication including newsletters, permanent displays and presentation evenings regarding the changes
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Greater outbound sales activity
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Introduction of a golf academy
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YoY improvements in membership numbers, turnover and a 113% improvement in EBITDA
Planning was approved as were the changes to the golf course, Cornerstone Golf appointed and integrated the permanent management team